Marketing Fashion, Second edition: Strategy, Branding and Promotion (2nd edition)
By
Harriet Posner (Author) Patricia Mumau (Illustrator)
Paperback
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Description
Also available on eBook for £4.99. Click here to purchase from Rakuten Kobo
About the Author
Harriet Posner is Course Leader for fashion communication and promotion at Norwich University of the Arts. After graduating from Central Saint Martins, University of the Arts, London, she established her own knitwear label selling in major stores worldwide. She has worked as a fashion designer, retail buyer and international consultant in fashion marketing and branding.
More Details
- Contributor: Harriet Posner
- Imprint: Laurence King Publishing
- ISBN13: 9781780675664
- Number of Pages: 240
- Packaged Dimensions: 190x257mm
- Packaged Weight: 840
- Format: Paperback
- Publisher: Laurence King Publishing
- Release Date: 2015-08-17
- Binding: Paperback / softback
- Biography: Harriet Posner is Course Leader for fashion communication and promotion at Norwich University of the Arts. After graduating from Central Saint Martins, University of the Arts, London, she established her own knitwear label selling in major stores worldwide. She has worked as a fashion designer, retail buyer and international consultant in fashion marketing and branding.
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